Job Description

About the role

Sentry is seeking a highly experienced and motivated Event Marketing Manager Contractor to join our marketing team. The ideal candidate will have a proven track record of strategizing and executing successful local event marketing initiatives in the U.S. and Canada, and will play a key role in driving brand awareness, customer engagement and lead generation for the Demand Generation team.

In this role you will

• Lead the strategy and end-to-end planning of sponsored conferences, first-party events, virtual events, and regionalized co-hosted meetups across North America

• Identify, review, gather feedback internally and establish resources to decide which first- and third-party events align to company and audience priorities in order to decide where to invest for the calendar year

• Manage promotion pre-event, onsite execution during the event, and follow-up sequences and content post-event to engage and nurture event leads

• Drive qualified leads to help generate and influence business opportunities for self-serve and sales-led business operations

You’ll love this job if you

• Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders

• Collaborate with cross-functional teams, including go-to-market, Developer Relations, Product Marketing, engineering, and product teams in order to accomplish event goals including promotion, registration, attendance, customer meetings, and more

• Lead data measurement to determine the impact and effectiveness of events and local marketing initiatives. Make recommendations for improvement and optimization

• Research and provide recommendations on new ideas to improve our events marketing program including but not limited to new initiatives, technology, content topics, promotional activities, and more

Qualifications

• 5+ years of experience in B2B tech event/field marketing role, with proven track record of demonstrating strategic and operational success in marketing to a highly technical audience

• Strong leadership, analytical and project management skills, with the ability to work autonomously and execute multiple projects simultaneously

• Excellent communication and interpersonal skills, with a strong ability to build relationships and collaborate effectively with multiple stakeholders

• Strong data analysis skills and the ability to use data to make informed decisions

• A self-starter with a can-do attitude and the ability to work creatively and autonomously

• Proficiency working in Salesforce, Marketo, Jira and Google Suite

• Willingness to travel 10-15% throughout the year

• Familiarity with developer audiences is a plus

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $65 per hour to $75 per hour. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge.

_ Please note this is a contract position; therefore, no benefits or additional perks are offered. _

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