Job Description

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As Director of Digital Marketing, reporting to the Senior Director of Digital Marketing, you will drive the day-to-day performance, optimization, and execution of Hilton's owned digital marketing channels, including Hilton.com and the Hilton Honors app.

Sitting at the intersection of Marketing, Technology, and Commercial Services, you will translate commercial goals into high-performing digital execution, with accountability for digital revenue performance, loyalty enrollment pathways, and co-brand credit card acquisition. You will lead the activation, optimization, and continuous improvement of digital marketing initiatives across web and app, focusing on traffic acquisition, conversion optimization, merchandising, and retailing performance. You will leverage Hilton's marketing technology to serve our customers relevant experiences that meet their travel needs. Through close collaboration with Marketing Strategy, CRM, Content Marketing, UI/UX, and Regional and Brand Marketing Teams, you will ensure Hilton's global marketing initiatives are brought to life through conversion-focused digital experiences.

The Global Marketing team plays a pivotal role in fueling Hilton's growth by maximizing marketing's contribution to enterprise performance. As caretakers of Hilton's iconic brand, we ensure every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey—from awareness to conversion to loyalty—and is anchored in creating meaningful, lasting connections with travelers around the world.

Through bold campaigns, breakthrough digital strategies, and innovative technologies, we inspire customers, drive them to Hilton's digital storefronts, and convert them into engaged Hilton Honors members.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Driving digital revenue growth across Hilton.com and the Hilton Honors app
• Executing and optimizing loyalty enrollment and engagement journeys
• Activating and optimizing co-brand credit card marketing within owned channels
• Delivering targeted, personalized, and optimized content that moves customers from inspiration to booking
• Supporting SEO execution and discoverability across traditional and emerging AI-driven platforms
• Continuously testing, measuring, and optimizing digital experiences using performance analytics and customer insights

How you will collaborate with others:

• You will work closely with Global Media, Regional Marketing, Loyalty, CRM, Commercial Performance, Technology, Analytics, UX, and Design teams to translate strategy into execution. This role requires strong cross-functional partnership within a highly matrixed organization to ensure digital experiences are aligned to guest needs and enterprise business outcomes.

What projects you will take ownership of:

• Executing digital marketing strategies that drive revenue growth across Hilton's owned digital ecosystem
• Delivering loyalty enrollment and engagement initiatives embedded within digital customer journeys
• Leading co-brand credit card marketing execution within Hilton.com and the Hilton Honors app
• Supporting demand capture and discoverability through partnership with SEO, GEO and emerging discovery platforms
• Leading and developing a digital marketing team
• Driving operations across digital tools, platforms, and processes while staying current on digital, content, and personalization trends

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Ten (10) years of experience in digital marketing
• Five (5) years of experience in cross-channel marketing, content marketing, digital experience, or related roles
• Three (3) years of experience managing teams and partnering cross-functionally
• Strong understanding of modern, customer-centric digital marketing, including media, content, CRM, and personalization
• Hybrid work schedule from McLean, VA (3 days per week in office)

It would be useful if you have:

• Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
• Experience supporting D2C digital businesses, franchise models, or complex enterprise ecosystems
• Deep understanding of digital customer journeys and conversion dynamics
• Experience developing talent and building teams

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

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